Final Cut Of Our Film

Looking back at the preliminary task, what do you think you have learnt from the progression from it to the full task?

What have you learnt about technologies from the process of constructing this product?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

We have created an action comedy film developing similar conventions used from the film opening we analysed, “Rush Hour.” To be more precise, we firstly have an establishing shot showing a busy location “Curry Mile,” which brings out the suspense to help the audience get a sense of the atmosphere and surroundings. Another convention we used was to reproduce the use of an Asian and a Black character as team mates, however instead we did the inverse making them to be on two different sides instead of the same. Other conventions we have developed are ones such as the comedy sense for example the antagonist being chased by the protagonist over a box of chicken while the protagonist’s friend stops running due to a loss of energy. A further feature quite similar to “Rush Hour,” is that all the extreme stunts are done by the Asian character for example jumping, fighting stunts etc, whereas the Black character doesn’t possess the same ability. Thus this uses typical conventions of this genre whilst at the same time reinforcing stereotypes.

Furthermore, through the use of our camerawork and various different shots, the audience stay tuned in to the action. At the beginning of the film, we used cross cutting technique where the camera moved from Ephrem and Edwin to Kailin, then back again. This developed similar conventions used in these types of films. We also used a creative shot during the fight scene. This involved us walking around the characters filming them whilst they were fighting. We did this a few times so that we had as much action as we could get and therefore edit bits removing the unnecessary parts. We also filmed this scene from 4 different angles whilst the camera was still. We then merged these 2 techniques together when we edited, creating the scene to be a still shot on the tripod, and then handheld whilst moving to the next angle where it was then a still shot on the tripod again. We think this was a very effective shot as it was both original and creative. We believe this would attract the audience even more as it is a lot more livelier then for example, a 2 shot of this scene. We have also included point of view shots in certain parts of the films. This is used when Kailin is running and looks back and is also used when he jumps of a set of stairs. This basically increases the sense of action and urgency built up throughout the film.

Finally, the sound we used is of a fast pace and therefore emphasises on the sense of urgency created in the film when the characters are running. We have used sound effects in the scene where the characters are fighting for example making the characters “grunt” and the use of “thud” sounds when they’re hitting one another. The sound effects are often an important convention in this genre because they usually create, this scene in particular, to contrast both the humorous and seriousness of the scene. We have also used a “gangster” soundtrack when the characters at the start walk into the takeaway. As well as all this non diegetic sound, we have included some diegetic sound such as when the protagonist and his friend begin chasing the antagonist and exchange brief speech.

How does your media product represent particular social groups?

Our media product represents a variety of social groups through the use of costume, ethnic background and location. Through the use of costume, we see that the characters aren’t wearing any valued attires, however on the other hand they are dressed very casual making the viewer believe they are teenagers. Ethnic background plays a large role in representing social groups as a mixture of characters of different ethnic background can be very appealing to more audience. Our film does this by juxta posing an Asian male with a Black male. The film excludes the use of female characters; however this isn’t intentional as we happen to be an all male group. In one sense however, the use of female characters, in my opinion, wouldn’t be included in a generic film of this type because audiences usually associate an action comedy film of this type with only males, however in another sense they could be used as character actors adding to the realism of the film. Finally, the filming locations represent where young teens are familiar to and tend to often go, as there are many takeaways and shops. Thus this creates our media product to portray a typical day around these areas.

Who would be the audience for your media product?

Our film primarily targets a young audience from the ages of around about 12 all the way through to early 20s, who are interested in an action comedy genre. This is because the film contains both action and humour so the types of films that use similar conventions usually attract this audience. It also attracts an urban audience as our film is similar, in some sense, to urban films such as “Shifty” which is a low budgeted UK urban thriller film. The film would appeal to more males than females because there is a lot of action in our media product through the use of fighting and running. It would also attract an audience who are interested in similar style films such as Jackie Chan’s films. This film doesn’t target and wouldn’t appeal to an international audience nor would it attract a very old audience. This is because it has a sense of British realism in terms of the filming locations e.g. it’s set in Manchester and has urban streets, takeaway shops etc, therefore would attract a fairly young British audience.

How did you attract/address your audience?

One of the ways in which we tried to attract our audience was by using effects during our fighting scene. This involved both slow motion and fast motion effects. We used these because it created the scene to be a lot more interesting and entertaining. These effects are also widely used in films of the same genre therefore we thought it would be highly suitable for our product. Our mise en scene in terms of the clothing is casual and of everyday wear that teens have. Therefore it would appeal to the audience through the use of them recognising it and being familiar. The camerawork throughout constantly changes shot during the climax of this opening film. This adds to the action and creates a sense of urgency both for the audience and the characters. This editing also helps keep the audience both engaged and interested. The sound effects we also used attract the audience as it emphasises on the action of the scene and builds intensity during the climax of this 2 minute film opening. We also constructed a soundtrack using “Garage Band” which was of a rap/hip hop genre to endorse the sense of atmosphere created by the protagonists when they walk into the takeaway.

What kind of media institution would distribute your media product?

Metrodome Distribution will distribute our film, they are a low budget UK distribution company who already distributed a similar film to ours named “Shifty”. Shifty is a £100,000 budget urban action movie about someone selling drugs and have lots of fights. Much like ours’ about a guy hanging around in the streets and robbing stuff, dying to stay alive. Our film is aimed at young people so our advertising campaign would be based around viral marketing via social networking sites. This will be more effective than using print adverts such as adverts in news papers, however we can use print adverts in magazines which are also targeted at the same demographic audience such as “Nuts” and “Sports” magazines. A lot of different advertising technique will be difficult for a low budget film, so most effective advertising techniques should be used. Small UK companies Working Title would produce low budget films not big budgeted American companies.

Location Pictures

this picture shows the location where the running over the bridge scene was filmed, it sees edwin chasing kailin. this picture also serves as a view of the bridge from a different angle.

The preceding picture is a follow up of this picture as it shows a crucial part in the scene where the chiken gets stolen aswell as marking the climax of the film.

This pictures shows the location for where we filmed the scene showing kailin throwing the box of chicken away.

This is the takeaway where we filmed the scene where we purchase the chicken. In this scene the counter clerk allowed us to film the scene where the chiken gets purchased and he also agreed to appear in the two minute film opening.

Opening Film Analysis

http://www.youtube.com/watch?v=vshC4xgayM0

As our chosen genre is "action comedy," we have decided to analyse the opening of Rush Hour 3. We have chosen this film as it has similar ideas to what we want to include in our opening film. The conventions that make this an "action comedy" film are conventions we will use in our main task. These include similar setting which is in town, humour through the use of speech, dramatic action included in the storyline etc. In the opening scene, there are firstly several establishing shots of both the city and then buildings. There are also opening credits which are white and bold making them stand out. There is then an aerial shot of the character who is shown to be both dancing and singing in the middle of the road. This creates the humour in the film which is then contrasted with action, when suddenly a car crashes. It is filmed on a sunny day and so had natural lighting. The mis en scene is typical of everyday in town centres consisting of busy roads, traffic, cars, people etc. These all establish this opening scene to represent this film as being of a "action comedy" genre.

Shot list 2

This is one of the ideas we came across while brainstorming for the final film opening. We decided to save this and use it as a plan B just in case our main plan came to an unreasonable end.

That is the list of different camera techniques used in this idea:

1. Mid shot
2. High angle
3. Low angle
4. Cut in
5. Two shot
6. POV
7. Zoom in
8. Over the shoulder
9. Low and deep depth of field
10. Close up
11. Extreme close up
12. Long shot
13. Wide shot
14. Slow motion
15. Shot reverse shot
16. Bird eye
17. Rule of third
18. 180 degree rule

Weather shot

– gloomy day, credits

Long shot

– guy A sitting on a bench (film from his side)

Cut in

- guy B's hand holding iPod

Mid shot

– film from guy A front

Extreme close up

– guy A’s eyes (emotion, not happy)

Cut in

- guy B's feet walking fast

Over the shoulder

– guy B step out of guy A’s head

Long shot

– guy A getting up, walking towards guy B

Two shot

– guy A entering shot (while guy B already in shot)

Cut in

– guy A’s hand with a pack of Skittels

Over the shoulder

– guy A: “Skittels?”

- guy B: “Nahh”

Shot reverse shot + over the shoulder

- guy A: “is that how it’s gona be?”

- guy A eating skittels

- guy B: “YEAH”

- guy A: “Alright” (spits skittles like machine gun at guy B’s face)

Shot of protestrian (zooming in + out blurr + clear)

- looking at them thinking what is going on

Two shot

– guy A: “is this where it ends”

- guy B reach out to push guy A

Over the shoulder

– guy B’s hands reaches guy A

Two shot

– guy A tries to punch guy B but got block

POV

– big swing to the face from guy B (slow motion)

- guy A falls back (deep breathing)

- low angle POV (guy A looking up to guy B who is posing, making guy A powerless)

Bird eye + zoom in – guy A’s head

POV

- sky (head drops back) + (eyes close)

All black

– “a week ago” (text)

- traffic noise (sound bridge)

Medium close up (rule of third)

– guy B steeping into shot (shallow depth of field)

- guy A walking behind towards guy B

- guy B turns around

- hands reach out

Cut in (long take)

– hand shake

- guy A: “itee”

- guy B: “sup”

- guy B: “where’s the others”

- guy A: “over there”

Wide shot

– guy C and guy D walking toward them with a football

POV

- guy C passing the ball doing skills

Tracking shot

- following guy D's feet while dribbling

Wide shot

- a pass to guy A/B (film from their direction)

Two shot

– guy A/B gets the ball

- guy A: “so! is that how it’s gona be?”

- guy B: “Yeahh”

- both walk toward into the camera

- end with title

Main Task Outline

In our main task, we will produce a 2 minute opening of a film. This has to include at least 30 different camera shots. We will have to decide on a genre and then an idea of how this type of generic film is made. We will also analyse a film opening of the same genre, which will involve looking at how and what conventions are used to create this to be a specific genre. We have 7 weeks to complete our main task, which will also include the editing completion too.

Shot List # 1

My Wings

1. high angle shot - tall building
2. wide shot - city centre
3. long shot - 'curry mile' (location)
4. close up - a chip shop name
5. medium shot - Ephrem and Edwin walking to a chip shop
6. high angle shot - someone cooking in chip shop
7. close up - Kailin's face
8. medium shot - Kailin looking for money on the floor
9. over the shoulder shot - Ephrem and Edwin ordering the chicken
10. close up - Kailin asking Zain for money
11. wide shot - camera looking through window of chip shop at Ephrem and Edwin
12. point of view shot - Kailin looking at Ephrem and Edwin
13. low angle shot - Kailin hiding behind the cornerof the chip shop
14. close up - Ephrem and Edwin opening their boxes with chicken inside them
15. medium shot - Ephrem and Edwin walking out of the chip shop
16. close up - Kailin's hand on Ephrem's chicken box
17. medium shot - Kailin taking the box
18. wide shot - Kailin running away with the box, Ephrem and Edwin chasing him
19. low angle - looking at Ephrem's face who is tired
20. close up - Edwin asking Ephrem if he's alright
21. two shot - Edwin giving Ephrem his box of chicken so he can run after Kailin
22. low angle - Kailin jumping over railings
23. close up - Kailin eating the chicken whilst running
24. over the shoulder shot - Edwin still chasing Kailin
25. high angle shot - Kailin running up stairs in a building he entered
26. low angle shot - Edwin running up the same set of stairs
27. 360 degree shot - Edwin and Kailin looking at each other
28. long shot - Kailin doing karate moves
29. close up shot - Edwin looking at Kailin, puzzled
30. point of view shot - Edwin's fist hitting Kailin's face (fist hitting camera lens)

Preliminary Task

Analysis of preliminary task

What did you learn about the cameras and editing software during the preliminary task?

In the preliminary task we have learned how to put the tape into and taking out of the camera without breaking it, also learned to use the tripod correctly, making sure the video was recorded straight. The camera can zoom in and out during recording, which it helped us to record facial expressions. There are two modes play and record mode. Play mode allowed us to watch the clip we have recorded and to put it on the computer. The video was stored onto the tape which takes long time to access the wanted clip, unlike digital recorders.

The editing software we used was “final cut pro”, it was easy to use. We learned to put shots together and to put text on the video. Also deleting the original sound and put music on it. The editing software also allowed us to cut clips we did not want and add it to the video.