Monday, 10 May 2010

What kind of media institution would distribute your media product?

Metrodome Distribution will distribute our film, they are a low budget UK distribution company who already distributed a similar film to ours named “Shifty”. Shifty is a £100,000 budget urban action movie about someone selling drugs and have lots of fights. Much like ours’ about a guy hanging around in the streets and robbing stuff, dying to stay alive. Our film is aimed at young people so our advertising campaign would be based around viral marketing via social networking sites. This will be more effective than using print adverts such as adverts in news papers, however we can use print adverts in magazines which are also targeted at the same demographic audience such as “Nuts” and “Sports” magazines. A lot of different advertising technique will be difficult for a low budget film, so most effective advertising techniques should be used. Small UK companies Working Title would produce low budget films not big budgeted American companies.

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