Who would be the audience for your media product?

Our film primarily targets a young audience from the ages of around about 12 all the way through to early 20s, who are interested in an action comedy genre. This is because the film contains both action and humour so the types of films that use similar conventions usually attract this audience. It also attracts an urban audience as our film is similar, in some sense, to urban films such as “Shifty” which is a low budgeted UK urban thriller film. The film would appeal to more males than females because there is a lot of action in our media product through the use of fighting and running. It would also attract an audience who are interested in similar style films such as Jackie Chan’s films. This film doesn’t target and wouldn’t appeal to an international audience nor would it attract a very old audience. This is because it has a sense of British realism in terms of the filming locations e.g. it’s set in Manchester and has urban streets, takeaway shops etc, therefore would attract a fairly young British audience.